DriveTime Analysis™ Tool

Define trade areas in drive time or drive distance from a point

For a more accurate variation on the radius approach you may want to calculate bands of equal drive time or drive distance around a central point. This is particularly useful when you take into account that 80 percent of a retailer's customers typically drive 10 minutes or less from their home to reach any store.

To make customization fast and easy and to allow you to apply your local knowledge you can use these DriveTime Analysis™ Tool presets -

• Normal – no heavy traffic; good for mid-day
• Moderate – good for mild congestion and weekends
• Heavy – rush hour
• Custom – you can define your own speeds; good for event traffic, construction, and streets that have unique speed patterns

DriveTime – Polygon area created in which any point within its boundaries can be reached inside a certain time frame (measured in minutes), following the roads database.

DriveDistance – Draws a polygon around each location, x mile in distance, following the roads database.