Customer Cannibalization Impact™ Tool
Project the impact of a new competitive unit within a trade area of an existing location.
With the CustomerCannibalization™ Impact Tool you are able to quickly and easily use your customer and store data to help you understand the impact of your future stores as well as those of your competitors.
- Do you have customer data and want to know the impact of building your next location?
- Do you want to know the impact of your competitor's new location on your bottom line?
Written as a stand alone, add-in tool for the REgis Pro™ Desktop Mapping software, the newly developed CustomerCannibalization™ Impact Tool is designed to analyze, report and map customer data, with several output options.
The tool is used to determine the number of people per business for a designated trade area, and has the ability to determine the cannibalization effect on locations within the trade area. The program will also allow you to see sales data for each unit and include this data in the results, if the data exists.
For example, you could take all the people in a trade area and find out which businesses these people frequent, then determine what percentage those people are to the total number of people for that corresponding business.
With this tool you are able to quickly and easily use your customer and store data to help you understand the impact of your future stores as well as your competition.
