Our Location Development Strategy™ is designed to help you maximize the potential of new and existing sites, find new customers and more successfully sell to your best customers.

Our demographic specialists work with you to find high potential locations and help you find prospects who closely resemble your most profitable customers.

Knowing precisely who and where your customers are ...

• Select sites in areas where your high potential customers live, work and spend.
• See how far your best customers will travel to shop at your store.
• Initiate cost effective targeted marketing campaigns and media placement programs.
• Identify new markets and underserved areas within existing markets.
• Open new stores in areas with high revenue potential.
• Save marketing dollars while increasing profitability and market share.

Your customers are the reason for your door being open. The better you truly know them and understand their lifestyles and buying habits, the better your bottom line will be.

By sorting through and condensing an overwhelming amount of demographic, lifestyle and consumer behavior information into an easy-to-understand classification system, MOSAIC helps businesses to both accurately describe their customers and locate them on a map. Geodemographic segmentation allows businesses to answer the four critical questions necessary to develop effective marketing strategies:

• Who are our current and potential customers?
• What are their lifestyles like?
• Where do they live and where can I find more like them?
• What media is the best for reaching them?

With this knowledge in hand, businesses can apply "on the mark" targeting methods across a wide array of marketing decisions. Applications include customer profiling, customer acquisition and retention, media planning, market potential analysis, site selection, identification of sales trends over time, and targeting zip codes to enhance the effectiveness of direct mail campaigns.

In today's complex marketing world, where every choice is expensive, a powerful geodemographic segmentation system can be a business executive’s best friend. It is a versatile tool that allows you to define your target customers with accuracy, understand what makes them "tick", and pinpoint their location on a map. You can then apply carefully selected marketing strategies that will hit the mark with accuracy and accountability.

An ongoing four-step process for success ... Can you afford to open your next location without a strategy?

The first step is to examine your customer, sales and store data to define your customers and identify your best customers.

The next step is to geocode your customer data to see where the clusters of high potential customers reside.

The third step is to classify your customers into their MOSAIC Cluster Group. This allows you to see what segmentation clusters have the greatest customer potential specifically for your business.

Finally all of this data is analyzed to help you determine customer potential and ultimately site and revenue potential.

The yield of this process is a deeper understanding of your customers and prospects, and the impact store location has on them.

You will gain insight into the spending potential of customers and prospects alike. You can see the buying patterns of your current customers and find high potential prospects who closely resemble them in their geodemographic segment.

With this deep knowledge of your customers and prospects you can visualize site potential and calculate revenue projections for existing locations. You can also use this information to predict the potential of proposed sites.

Ultimately any location depends on the success of your marketing programs. With Location Development Strategy™ you have the information you need to develop systematic targeted marketing campaigns tailored to your highest potential customers and prospects. Your marketing department will have the data they need to build campaigns specifically designed to get your customer base in the door.