Consumer Behavior Data for REgis Online™

More of what you need to know about

CONSUMERS in your Market

You can now get three very popular Consumer Behavior and Market Potential reports with your REgis Online™ system.

Use this data and these reports to

• Effectively market to consumers
• Focus marketing and advertising plans on consumers' needs
• Spend marketing and advertising dollars in the right places
• Recognize profitable expansion opportunities

You will gain a deeper understanding of consumers in a trade area through demographic, lifestyle, product use and media exposure data, all gathered in a single survey.

We offer you three of the most popular reports for the REgis Online™ system - Family Restaurant Market Potential (pdf), Fast Food Restaurant Market Potential (pdf) and Shopping by Quarter Market Potential (pdf).

The consumer behavior database consists of approximately 1800 indexes of product consumption, lifestyle preferences, product ownership, and attitudes. Based on the latest MRI double-base survey release, it offers insight into the consumption patterns and preferences of consumers. We have compiled reports of the three most requested sets of this data and included them in REgis Online™ to help our clients balance their need for in-depth reports and ease of use.

Call 480.491.1112 or email info@sitesusa.com for more information about pricing and availability, or to place your order.

Methodology and Data Sources

The following general categories of information are provided:

• Beverage (alcoholic and non-alcoholic) purchase and consumption
• Food purchase and consumption
• Household product ownership and household service usage
• Entertainment
• Leisure and Hobbies
• Shopping (stores and store types patronized)
• Miscellaneous Lifestyle
• Media Intensity measures
• Attitudes

The Consumer Behavior database is derived from an analysis of the MRI surveys using MOSAIC. Each of the approximately 40,000 records in the MRI survey is geocoded then assigned the Mosaic code of the block group. The results are then summarized for each variable over the sixty two segments, in effect providing the average value for each Mosaic segment. For example, a variable such as “Shopped at Macy’s” is computed by summarizing the records for each segment as a yes/no response, then finding the average percentage of households in each segment who shopped at Macy’s. This is often referred to as a profile.

The profile is then applied to geographic areas by making the assumption that households in demographically similar neighborhoods will tend to have similar consumption patterns as a result of their similar economic means, life stage, and other characteristics. The result is a series of estimates for geographic areas which measure the relative propensity of consumers in each geographic area to shop at particular stores, own various household items, and engage in activities.

In most cases, these should be considered as relative indicators, since local differences may result in different behavior. In addition, in some cases, variables must be considered as potential only, since the activity or store may not be locally available.

The Consumer Behavior database is derived from an analysis of the MRI surveys using MOSAIC. Each record in the MRI survey is coded to a MOSAIC segment. The summarized profiles by MOSAIC segment are then used to derive indexes and penetrations that are applied to the block group level. The basic assumption is that people in demographically similar neighborhoods will tend to have similar consumption, ownership, and lifestyle preferences.